Are you chasing the shiny metal objects? Gurus will sell you the latest and greatest on a regular basis. They have to! It’s their job. They are influencers. there's nothing wrong with it, however, it can become over helming with so many gizmo’s, apps, bells, and whistles…. I hear it all the time from our customers. "I heard texting is crushing it" or "CRM is cheaper than mail, should I do that instead?" And then you have your friends, family, and coworkers saying, “This way!